Facebook Ads

 

Facebook Advertising And Your Business

An estimated 66 percent of active Facebook users take the time to log into Facebook each and 

every day. That’s some 1.47 billion people coming to this site daily. 

The amount of time people spend on Facebook means there is an advertising goldmine waiting 

for you. Just think of all the new people you could expose your brand to with very little effort.

Facebook isn’t a site that people login to and leave right away. As of June 2018 an estimated 57 

trillion minutes are spent by users on the site each and every month. This means a lot of time 

clicking through pages and gaining exposure to ads and plenty of other materials.

Here are a few FB Stats.

 More than 2.23 billion active users

 66% of our active users log on to Facebook in any given day

 Average user has 130 friends

 People spend over 57 trillion minutes per month on Facebook

This is Global reach!

If it’s your intent to market to a global clientele, Facebook is the place to turn for assistance. This

site has 70 different translations available for just about every country on the map. In fact, an 

estimated 70 percent of the site’s users are living outside of the United States. This means 

Facebook advertisers can target people living just about anywhere in the world or they can 

attempt to reach them all with a broad-based campaign.

Facebook’s overall monthly usage statistics make it one of the biggest players on the Internet

today. If you’re ready to give up on Adwords, Facebook has the exposure your advertising needs

to capture attention, siphon traffic in your direction and help you realise your sales goals.

While the numbers clearly speak for themselves, there are other factors that make this site

attractive to online marketers. The social aspect of the site can work as a powerful force in savvy

advertisers’ favour. Plus, the targeting potential bores down deeper than a search engine could

possibly pull off.

You’ve been working hard to introduce your business to as many potential target customers as

possible – the ones who will find your products irresistible, and eagerly spend money. You’ve

done it through SEO, social networking, press releases, article marketing and perhaps even a

pay-per-click campaign like Google AdWords. In short, you’ve used all the traditional (and not

so traditional) ways that help online business catch on like wildfire.

But have you considered Facebook advertising yet? If not, you may not be aware of this

comparatively new source of targeted customers – the sort who you may not be able to reach by

traditional means.

Exactly what is Facebook advertising, and why should you consider it?

You’ve seen them yourself, most likely… those ads running down the right-hand side of your

Facebook pages, most of them about interests you particularly enjoy.

You are not seeing the same ads as everyone else accessing Facebook at

that moment. These ones are specifically targeted to data Facebook has

gleaned from your preferences and other sources.

Facebook ads are simple but powerful. Each one consists of a title, text

block and graphic or photo of your choice – all within a 110px X 80px

“box”, to fit that vertical, right-hand Facebook sidebar.

If you think of them as a cross between a Twitter tweet and a banner ad,

you’ve just about got the picture!

And yes – they absolutely can advertise your:

 Product

 Services

 Contest

 Cause

 Links

 Photos

 Videos

 Business USP

 Business Event

As well as integrating:

 Your offline promotions with your online

 Real-time information for your “lifestyles”

Facebook Advertising Helps

SEO vs. Social Trends – Facebook’s biggest benefit is its most obvious. It operates through

social networking and trending rather than pure SEO – the hottest trend of this brand new

decade. It allows readers to see your ads on their mobile phones – and mobile devices now

outnumber personal computers, 4 to 1!

It is also cheaper than Google AdWords, and while the latter is still a wonderful way to kick-start

a campaign, AdWords can be risky for newer marketers, as costs per click can skyrocket faster

than your sales.

Will it replace AdWords completely? That shouldn’t be your goal! Plan further down the line to

do what the big boys and girls do: Kick-start each campaign with well optimised and researched AdWords.

Facebook vs. Adwords Costs – But whether you use Adwords (SEO based) or Facebook ads

(social networking based), Facebook ads nowadays are a “must” – particularly with the not-so-

subtle switch over to mobile devices! But it’s great for beginning marketers because at the

moment, it’s significantly less expensive to advertise on Facebook than with PPC!

Graphics Capability – It’s other biggest benefit is that you can introduce a graphic element or

photo into what is basically just a small text ad! Since Facebook is “tuned” to graphic elements,

and interest has been shown to peak when graphics are displayed, it wins hands-down over

AdWords tired, irritating banner ads (traditionally low converters for over a decade).

(You could simplify it like this: Want a text ad only? – Use AdWords. Plan to use a graphic? –

Use Facebook Ads.)

Text Capability – You have 75 words to say what you want to say in Google AdWords (that’s 

less than half a tweet!) Facebook ads not only allows you a 25-character headline, but 135 words

of body text, too. (That’s over double Google AdWords’ capacity – but note; spaces count.)

Does SEO Still Matter?

You betcha! In fact, it’s absolutely crucial to the success of your Facebook Ad!

Remember when we talked about Facebook Ads geared to your specific hobbies, tastes,

preferences and interests appearing down the right-hand side of your Facebook page? You’ll

notice that:

 Some really don’t appeal to you

 A small percentage make you click on them right away

 … and yet a third group appeals to you, but it may take you days of repeated exposure,

seeing the same ad many times, before you finally give up and click through.

You want your ad to be in the latter 2 categories. And you achieve that through solid, well-

researched long-tailed keywords (combined with your irresistible, curiosity-arousing 25

character headline and 135 character body text).

Get those elements right, and you’ll have an ad that bypasses casual searchers (how many right-

hand-side Google search page paid ads do you ever click on, compared to Facebook Ads?) and

zeros in on a 75% pre-sold, pre-qualified market.

Will This Work For You?

Some people will tell you that Facebook Ads don’t work for business purposes, but that’s simply

not so. It should speak volumes and give you a big, fat clue about its potential when you realise 

that major companies are taking full advantage of Facebook Ads, in creative ways.

For example, according to Facebook’s own Marketing Solutions page…

 Honda recently used Facebook Ads to keep consumers updated (and do serious damage

control) after its recent spate of shocking recalls.

 Budweiser encouraged social interactivity with its customers when it invited them to

select which commercials to show during televised sports games.

 Guitar Hero became the first online video game to reach 1,000,000 fans on Facebook

Even Coca-Cola jumped on the bandwagon, selling “virtual bottles of coke” and promising to

donate $1.00 for every virtual bottle sent to their favorite cause.

These 4 examples alone show you the sort of creativity you can employ (and flexibility you can

take advantage of) when creating your Facebook Advertising campaign!